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83 million Facebook accounts are bogus... does it really matter?

August 04, 2012  •  Leave a Comment

 

The Business Journal reports:

 

Facebook Inc. revealed in its quarterly 10-Q form that of its 955 million worldwide accounts, 8.7 percent are not associated with living, breathing people, The Atlantic Wire reports.

 

That means 83 million of its purported users are duplicate accounts created by the same users, are classified as "undesirable," meaning the accounts are used for non-approved activities like spamming, or are "user-misclassified," meaning users have crated pages for a business or organizational entity or a pet.

 

Facebook did say, however, that the concentration of bogus accounts is considerably lower in "developed markets" like the U.S. and Australia.

 

So does it matter? I would add the interesting fact that the value of shares in Facebook have dropped almost 40% since they originally went public.

 

Keywords: Business Journal, bogus, facebook

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