Article written by: Business First by Rick Rouan, Web coordinator.

Victoria's Secret has filed a lawsuit asking a federal court to decide whether it has to take the word "naked" out of its eye makeup kit.
Victoria’s Secret wants a federal judge to decide whether it has to strip the term “naked” from its cosmetics line.
The lingerie and cosmetics company filed a lawsuit in U.S. District Court in Columbus asking for a judge to settle a dispute with Newport Beach, Calif.-based Urban Decay Cosmetics LLC, which sent a letter last month demanding that Victoria’s Secret stop producing and selling cosmetics that use the term “The Nakeds.”
Victoria’s Secret wants the court to decide whether it can use the term and for Urban Decay to pay for court costs and attorneys fees.
Victoria’s Secret, the lingerie arm of Columbus’ Limited Brands Inc. (NYSE:LTD), said in the lawsuit that it has used that term for cosmetics since June but began using it for lingerie more than two years ago. The lawsuit says the company owns a trademark for “The Nakeds By Victoria’s Secret,” which can be used for its bras and panties.
Urban Decay sent a cease and desist letter on July 18 and threatened further legal action if it did not receive a response by July 27, according to the lawsuit filed July 31.
Neither company could be reached immediately for comment.
Urban Decay sells a Naked branded line of cosmetics that it says feels “like wearing nothing at all,” according to its website. The company’s cosmetics, which range from liquid makeup for skin to lip glosses and pencils, are sold in 25 Ohio locations, including five in Central Ohio. Victoria’s Secret sells an eye makeup kit under The Nakeds brand.
Rick Rouan is Web coordinator for Business First.
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